TeleNav Press Release

Female Drivers Look to GPS as Permanent In-Car Buddy

Apr. 4, 2007

Navigation system onboard provides comfort and piece of mind

Sunnyvale, CA – April 4, 2007 – The majority of women drivers in the US look to GPS to give them a sense of security and reassurance, especially while driving in new or unfamiliar neighborhoods, according to a survey.

A recent poll , sponsored by TeleNav, reveals that 60 percent of women said they would feel safer on the road with a GPS service by their side, ensuring they do not get lost or drive into an unknown neighborhood.

To make GPS readily available to more drivers, many wireless carriers now offer navigation applications on mobile phones and PDAs. It is becoming so popular that ABI Research predicts 335 million consumers will subscribe to such services within the next five years. Navigation on mobile phones brings users the comfort and convenience of having a GPS device that is always with them, in any car or even while walking.

TeleNav’s survey also found that 45 percent of 273 female respondents admit they have become lost while driving in an unfamiliar neighborhood. GPS eliminates the potential risks associated with taking a wrong turn and provides accurate directions for a trip to any destination.

Navigation on mobile phones can include turn-by-turn voice and on-screen driving and walking directions and will even reroute drivers if they take a wrong turn. With these applications, offered at a fraction of the price of stand alone personal navigation devices, female drivers can now have a GPS security blanket with them wherever they go.

“GPS navigation on mobile devices is a simple and convenient way to eliminate frustrations and security issues associated with getting lost while traveling,” said HP Jin, CEO at TeleNav. “With GPS available on an increasing number of mobile handsets and offered on many phones worldwide, drivers can now simply reach for their phone and have instant access to a full-featured GPS service, steering them in the right direction within seconds.”

TeleNav offers TeleNav GPS Navigator™, the first GPS service on mobile phones. To learn more about the product, services and carrier availability, please visit www.telenav.com.

Media Contacts

Mary Beth Lowell
Communications Manager
425-531-0122 phone
media@telenav.com

About TeleNav Inc.

TeleNav, Inc., a privately-held company headquartered in Sunnyvale, California, was the first to launch a cell phone GPS system in the United States. Deployed by 14 carriers in 29 countries, TeleNav is a global leader in wireless location-based services (LBS). Currently, the company’s solutions are available in four continents, including North and South America, Asia and Europe.

TeleNav’s solutions include GPS navigation, Mobile Resource Management (MRM), social networking and local search. The company’s flagship service, TeleNav GPS Navigator™, offers functionalities comparable to in-car systems and standalone navigation devices, such as automatically-updated maps and business locations, full-color 3D moving maps, traffic alerts with one-click rerouting, location-sharing, business reviews, speech recognition, Wi-Fi hotspot finder, gas price finder and more. TeleNav also delivers its award-winning navigation service on the TeleNav Shotgun™, a standalone GPS personal navigation device (PND) tailored specifically for business travelers. TeleNav’s enterprise application, TeleNav Track™, incorporates GPS-enabled tracking, time sheets, wireless forms and navigation. TeleNav Track is a widely adopted service with over 9,000 customer organizations using it today.

TeleNav services are available on more than 500 wireless devices and run on most major mobile platforms currently available. TeleNav’s partners include Alltel, AT&T, Bell Mobility, Boost Mobile, China Mobile, deCarta, Ford Motor Company, Hewlett-Packard, HTC, INRIX, LG, Motorola, NAVTEQ, NII Holdings, Nokia, Palm, Qualcomm, Research In Motion (RIM), Rogers, Samsung, Sanyo, Sprint Nextel, T-Mobile Austria, T-Mobile UK, T-Mobile USA, Telcel, Tele Atlas, Verizon Wireless and Vivo Brazil.

For more information on TeleNav, please visit www.telenav.com.

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