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Apr. 4, 2007
TeleNav Press Release:
Female Drivers Look to GPS as Permanent In-Car Buddy
Navigation system onboard provides comfort and piece of mind
Sunnyvale, CA – April 4, 2007 – The majority of women drivers in the US look to GPS to give them a sense of security and reassurance, especially while driving in new or unfamiliar neighborhoods, according to a survey. A recent poll , sponsored by TeleNav, reveals that 60 percent of women said they would feel safer on the road with a GPS service by their side, ensuring they do not get lost or drive into an unknown neighborhood. To make GPS readily available to more drivers, many wireless carriers now offer navigation applications on mobile phones and PDAs. It is becoming so popular that ABI Research predicts 335 million consumers will subscribe to such services within the next five years. Navigation on mobile phones brings users the comfort and convenience of having a GPS device that is always with them, in any car or even while walking. TeleNav’s survey also found that 45 percent of 273 female respondents admit they have become lost while driving in an unfamiliar neighborhood. GPS eliminates the potential risks associated with taking a wrong turn and provides accurate directions for a trip to any destination. Navigation on mobile phones can include turn-by-turn voice and on-screen driving and walking directions and will even reroute drivers if they take a wrong turn. With these applications, offered at a fraction of the price of stand alone personal navigation devices, female drivers can now have a GPS security blanket with them wherever they go. “GPS navigation on mobile devices is a simple and convenient way to eliminate frustrations and security issues associated with getting lost while traveling,” said HP Jin, CEO at TeleNav. “With GPS available on an increasing number of mobile handsets and offered on many phones worldwide, drivers can now simply reach for their phone and have instant access to a full-featured GPS service, steering them in the right direction within seconds.” TeleNav offers TeleNav GPS Navigator™, the first GPS service on mobile phones. To learn more about the product, services and carrier availability, please visit www.telenav.com.
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Media Contacts
Mary Beth Lowell
425-531-0122 phone
marybethl@telenav.com
Mark Burfeind
206-240-3970 phone
markb@telenav.com
Todd Witkemper
408-306-6677 phone
toddw@telenav.com
About TeleNav
TeleNav, Inc. is a leading provider of consumer location-based services (LBS), enterprise LBS and automotive LBS. TeleNav's solutions provide consumers, wireless service providers, enterprises and automakers with location-specific, real-time, personalized services such as GPS navigation, local search, mobile advertising, mobile commerce, location tracking and workflow automation. TeleNav's technology is available across more than 500 types of mobile phones, all major mobile phone operating systems and a broad range of wireless network protocols. TeleNav's service providers and partners include AT&T, Bell Mobility, Boost Mobile, China Mobile, Cincinnati Bell, Ford Motor Company, NII Holdings, Rogers, Sprint Nextel, Telcel, T-Mobile UK, T-Mobile USA, U.S. Cellular, Verizon Wireless and Vivo Brazil.
For more information on TeleNav, please visit www.telenav.com. Follow TeleNav on Twitter at www.twitter.com/telenav or on Facebook at www.facebook.com/telenav
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