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Apr. 4, 2007
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Female Drivers Look to GPS as Permanent In-Car Buddy
Navigation system onboard provides comfort and piece of mind

Sunnyvale, CA – April 4, 2007 – The majority of women drivers in the US look to GPS to give them a sense of security and reassurance, especially while driving in new or unfamiliar neighborhoods, according to a survey. A recent poll , sponsored by TeleNav, reveals that 60 percent of women said they would feel safer on the road with a GPS service by their side, ensuring they do not get lost or drive into an unknown neighborhood. To make GPS readily available to more drivers, many wireless carriers now offer navigation applications on mobile phones and PDAs. It is becoming so popular that ABI Research predicts 335 million consumers will subscribe to such services within the next five years. Navigation on mobile phones brings users the comfort and convenience of having a GPS device that is always with them, in any car or even while walking. TeleNav’s survey also found that 45 percent of 273 female respondents admit they have become lost while driving in an unfamiliar neighborhood. GPS eliminates the potential risks associated with taking a wrong turn and provides accurate directions for a trip to any destination. Navigation on mobile phones can include turn-by-turn voice and on-screen driving and walking directions and will even reroute drivers if they take a wrong turn. With these applications, offered at a fraction of the price of stand alone personal navigation devices, female drivers can now have a GPS security blanket with them wherever they go. “GPS navigation on mobile devices is a simple and convenient way to eliminate frustrations and security issues associated with getting lost while traveling,” said HP Jin, CEO at TeleNav. “With GPS available on an increasing number of mobile handsets and offered on many phones worldwide, drivers can now simply reach for their phone and have instant access to a full-featured GPS service, steering them in the right direction within seconds.” TeleNav offers TeleNav GPS Navigator™, the first GPS service on mobile phones. To learn more about the product, services and carrier availability, please visit www.telenav.com.

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Media Contacts

Mary Beth Lowell

Corporate and Mobile
425-531-0122 phone
marybethl@telenav.com

Aamir Syed

Mobile
408-420-7221 phone
aamirs@telenav.com

Mark Burfeind

Automotive
206-240-3970 phone
markb@telenav.com

About TeleNav

Telenav's mission is to help make people's lives easier, less stressful, more fun, and more productive while they are on the go. Our personalized navigation services help people make faster and smarter daily decisions about where to go, when to leave, how to get there, and what to do when they arrive. More than 30 million people worldwide already connect with our services from mobile phones, tablets, computers, cars, and developer applications.

We aim to be everywhere people need us. Our partners are wireless carriers, automobile manufacturers and original equipment manufacturers (OEMs), app developers, advertisers and agencies, as well as enterprises large and small. Our partners include AT&T, Bell Mobility, Boost Mobile, China Mobile, Ford, NII Holdings, QNX Software Systems, Rogers, Sony, Sprint Nextel, Telcel, T-Mobile UK, T-Mobile US, U.S. Cellular, Verizon Wireless and Vivo Brazil. You can also find us in mobile app stores and on the web at www.telenav.com and www.scout.me.

Follow Telenav on Twitter at www.twitter.com/telenav or on Facebook at www.facebook.com/telenav.

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