Jan. 8, 2007
LAS VEGAS – January 8, 2007 – TeleNav today unveiled the first mobile phone-based GPS navigation service with intelligent traffic notification and rerouting functionality at the 2007 International Consumer Electronics Show (CES). Sprint (NYSE: S) customers using TeleNav GPS Navigator, a turn-by-turn, GPS-enabled voice and on-screen navigation service, will have access to TeleNav Traffic™, a new capability that regularly monitors traffic and proactively alerts users of slowdowns and incidents along their routes. With just one click, TeleNav Traffic will reroute users in order to minimize travel time, taking into account the latest traffic conditions. “TeleNav is consistently making history in the U.S. when it comes to mobile phone-based navigation,” said Dr. H.P. Jin, TeleNav’s co-founder, president and CEO. “We were the first to launch a GPS navigation system on a mobile phone, first to launch 3D maps on a mobile phone, and are now the first to provide intelligent traffic and simple, one-click rerouting on a mobile phone. Not only have we met the quality and effectiveness of other, more expensive navigation systems, but we have exceeded them.” As travel incidents and road congestion occur, TeleNav Traffic alerts the user with a voice and onscreen prompt. Customers can press “0” to choose an alternative route or they can continue along the original route. TeleNav Traffic calculates and provides an ongoing estimated time of arrival to their destinations based on the latest traffic information. Customers can also view traffic-flow information on a map and see details of monitored situations. Texas Transportation Institute’s Urban Mobility study showed that traffic congestion causes 3.7 billion hours of travel delay a year in America.* Additionally, a recent study from TeleNav found that 70 percent of people surveyed have been stuck in traffic and have wished for a method for finding a faster alternative route. “Using mobile phones to guide drivers effectively through traffic is an alternative for consumers who do not want to invest in higher priced, dedicated navigation devices,” said Thilo Koslowski, automotive vice president of Gartner’s Manufacturing Industry Advisory Service. “It is our goal to always provide Sprint customers with wireless technology that leads the industry. More importantly, we want to provide solutions that are relevant and solve real-life problems,” said Charnsin Tulyasathien, manager of consumer applications for Sprint. “You only have to sit in bumper-to-bumper traffic once to appreciate how TeleNav can save you time and headaches. This will make a big difference for our customers on a daily basis.” TeleNav Traffic is immediately available on three Sprint wireless phones including the MOTORAZR V3m by Motorola®, MOTOKRZR K1m by Motorola® and KATANATM by Sanyo®. Sprint plans to offer TeleNav Traffic on additional phones in the future. A first of its kind in mobile phone-based navigation, TeleNav Traffic will be offered at no additional charge through June 30, 2007, for Sprint customers subscribing to TeleNav GPS Navigator on TeleNav Traffic-supported phones. After that date, TeleNav Traffic will be available for $3.99 per month. TeleNav GPS Navigator is offered to Sprint customers for $9.99 per month for unlimited use.** To purchase, customers can go to the Web on their phone and search for “telenav,” visit the Sprint Digital Lounge at www.sprint.com/digitallounge or visit www.telenav.com. Through June 30, 2007, new downloads of TeleNav GPS Navigator on TeleNav Traffic-supported phones will include TeleNav Traffic at no additional charge. Current Sprint customers using TeleNav GPS Navigator on supported phones can access TeleNav Traffic by downloading the latest version of TeleNav GPS Navigator on their phones. TeleNav Traffic is available in most major cities. For more information, visit www.telenav.com/traffic. * Source: The 2005 Urban Mobility Report, Texas Transportation Institute, Texas A&M University System, May 2005 ** Downloads require a data plan to access Sprint Vision or Sprint Power Vision. Data plans start at $15.
TeleNav, Inc. is a leading provider of consumer location-based services (LBS), enterprise LBS and automotive LBS. TeleNav's solutions provide consumers, wireless service providers, enterprises and automakers with location-specific, real-time, personalized services such as GPS navigation, local search, mobile advertising, mobile commerce, location tracking and workflow automation. TeleNav's technology is available across more than 500 types of mobile phones, all major mobile phone operating systems and a broad range of wireless network protocols. TeleNav's service providers and partners include AT&T, Bell Mobility, Boost Mobile, China Mobile, Cincinnati Bell, Ford Motor Company, NII Holdings, Rogers, Sprint Nextel, Telcel, T-Mobile UK, T-Mobile USA, U.S. Cellular, Verizon Wireless and Vivo Brazil.
About Sprint Nextel
Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel is widely recognized for developing, engineering and deploying innovative technologies, including two robust wireless networks serving more than 51 million customers at the end of third quarter 2006; industry-leading mobile data services; instant national and international walkie-talkie capabilities; and an award-winning and global Tier 1 Internet backbone. For more information, visit www.sprint.com.Back to Press Release Index