Press Room


Apr. 4, 2007
Telenav Press Release:  

Female Drivers Look to GPS as Permanent In-Car Buddy
Navigation system onboard provides comfort and piece of mind

Sunnyvale, CA – April 4, 2007 – The majority of women drivers in the US look to GPS to give them a sense of security and reassurance, especially while driving in new or unfamiliar neighborhoods, according to a survey. A recent poll , sponsored by TeleNav, reveals that 60 percent of women said they would feel safer on the road with a GPS service by their side, ensuring they do not get lost or drive into an unknown neighborhood. To make GPS readily available to more drivers, many wireless carriers now offer navigation applications on mobile phones and PDAs. It is becoming so popular that ABI Research predicts 335 million consumers will subscribe to such services within the next five years. Navigation on mobile phones brings users the comfort and convenience of having a GPS device that is always with them, in any car or even while walking. TeleNav’s survey also found that 45 percent of 273 female respondents admit they have become lost while driving in an unfamiliar neighborhood. GPS eliminates the potential risks associated with taking a wrong turn and provides accurate directions for a trip to any destination. Navigation on mobile phones can include turn-by-turn voice and on-screen driving and walking directions and will even reroute drivers if they take a wrong turn. With these applications, offered at a fraction of the price of stand alone personal navigation devices, female drivers can now have a GPS security blanket with them wherever they go. “GPS navigation on mobile devices is a simple and convenient way to eliminate frustrations and security issues associated with getting lost while traveling,” said HP Jin, CEO at TeleNav. “With GPS available on an increasing number of mobile handsets and offered on many phones worldwide, drivers can now simply reach for their phone and have instant access to a full-featured GPS service, steering them in the right direction within seconds.” TeleNav offers TeleNav GPS Navigator™, the first GPS service on mobile phones. To learn more about the product, services and carrier availability, please visit www.telenav.com.

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About Telenav, Inc.

Telenav is the leader in personalized navigation. Our mission is to help reduce stress, improve productivity, and make life more fun for people on the go.

Our personalized navigation apps like Scout help people make smarter decisions about where to go, how to get there, and when to leave. Our location-targeted advertising platform Thinknear delivers highly-targeted advertising for national brands and small businesses at locations that drive consumer behavior to the advertisers' goals.

Our products are found in mobile app stores, distributed through our carrier partners (AT&T, Sprint, T-Mobile, and U.S. Cellular), embedded in connected cars (Ford), and on the web at www.telenav.com, www.scout.me and www.thinknear.com.

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"Telenav," "Scout," the Telenav and Scout logos, "telenav.com" and "scout.me" are registered and unregistered trademarks and/or service marks of Telenav, Inc. Unless otherwise noted, all other trademarks, service marks, and logos used in this press release are the trademarks, service marks or logos of their respective owners.