Press Room


Apr. 15, 2008
Telenav Press Release:  

Pine Hall Brick Lays Solid Foundation for Delivery Service Improvements with TeleNav Track
Leading brick manufacturer uses handheld GPS Mobile Resource Management solution to lower fuel costs and improve customer service

SUNNYVALE, Calif. and WINSTON-SALEM, N.C. – April 15, 2008 – TeleNav, Inc. today announced that Pine Hall Brick, a leading provider of brick and clay pavers, has enhanced delivery services to construction sites and the management of its trucking fleet through the use of TeleNav Track™, the market leading GPS-enabled Mobile Resource Management (MRM) service. In operation since 1922, Pine Hall Brick is a family-owned business and the largest supplier of clay pavers in the United States. With several different manufacturing locations, delivering materials to suppliers and construction sites is a large focus for the company. After analyzing operating costs and practices, Pine Hall Brick realized it needed to find a way to take advantage of technological advancements in the industry. Specifically, it was looking for ways to improve delivery methods and lower transportation expenses. By implementing the TeleNav Track service, the company experienced immediate results. Delivery drivers began utilizing the turn-by-turn GPS navigation capability on company-issued mobile devices to save time when driving to construction sites. Drivers also cut down on wasted gas and mileage accrued, as they did not get lost while en route to a location. Additionally, TeleNav Track gave management real-time visibility into the trucking fleet through online monitoring. By utilizing the Web-based tracking service, Pine Hall Brick was able to identify current positions, estimate arrival times and assign delivery jobs to the nearest driver. “TeleNav Track has made day-to-day operations a seamless process because we now have accurate information on truck locations. This has led to more effective use of resources and has improved our customer service,” said John Richardson, transportation manager at Pine Hall Brick. “We were also pleased with the acceptance and use of the GPS technology by our drivers. They voluntarily adopted the service and are now using driving time more effectively. The knowledge of driving speeds, length and location of stops and past driving routes has proved invaluable.” More than 25 truck drivers use the system on a daily basis at Pine Hall Brick. The technology is also included on another 15 contract trucks, allowing the company to observe the entire delivery fleet from the Madison, NC, dispatch offices. “Businesses with a large mobile workforce, such as Pine Hall Brick, can greatly benefit from advancements in new technologies to improve operations and maintain a high level of customer service in an increasingly challenging market,” said Sal Dhanani, sr. director, marketing and co-founder of TeleNav. “We developed TeleNav Track to give companies the tools and information they need in order to manage a mobile workforce effectively.” TeleNav Track enables organizations to optimize mobile workforce operations through mobile GPS tracking and navigation, wireless timesheets, job dispatching and wireless forms – all using GPS-enabled mobile phones. Currently, more than 8,000 organizations rely on TeleNav Track to help manage their mobile resources. Industry analyst firm, Frost & Sullivan, recently recognized TeleNav Track with its 2008 North American Mobility Award for Best MRM Solution on a Handheld Device. For a free consultation or to order TeleNav Track, customers should visit http://www.TeleNav Treack.com or call 1.88.TeleNav.2 (1.888.353.6282).

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About Telenav, Inc.

Telenav is the leader in personalized navigation. Our mission is to help reduce stress, improve productivity, and make life more fun for people on the go.

Our personalized navigation apps like Scout help people make smarter decisions about where to go, how to get there, and when to leave. Our location-targeted advertising platform Thinknear delivers highly-targeted advertising for national brands and small businesses at locations that drive consumer behavior to the advertisers' goals.

Our products are found in mobile app stores, distributed through our carrier partners (AT&T, Sprint, T-Mobile, and U.S. Cellular), embedded in connected cars (Ford), and on the web at www.telenav.com, www.scout.me and www.thinknear.com.

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