Press Room


Mar. 22, 2011
Telenav Press Release:  

TeleNav Combines Benefits of Connected and On-Device GPS Navigation
New technology automatically switches between over-the-network and cached content for access to local search and navigation in or out of wireless coverage

Orlando, Florida — March 22, 2011 — International CTIA Wireless 2011—TeleNav, Inc., one of the largest global wireless location-based services providers, today announced the launch of its hybrid navigation technology. TeleNav’s technology provides premium turn-by-turn navigation and local search capabilities by either using real-time data sent to the phone over the wireless network or data that has been cached on the device. Applications incorporating the technology will automatically switch between the two navigation methods as needed to ensure users are never without access to local search and spoken turn-by-turn directions, whether they are in or out of wireless coverage.

The dual-navigation capability is a highly requested feature among mobile GPS navigation users* and TeleNav meets this request by combining the benefits of both connected, over-the-network navigation with on-device, cached navigation data. Over-the-network navigation gives users access to advanced features and real-time information to deliver an enhanced personal navigation experience. On-device navigation allows users to search for and get turn-by-turn directions to businesses, local landmarks, or addresses while not connected to the wireless network.

"While other navigation apps tend to be developed solely around technology, we focus first on understanding how people use mobile navigation and deliver our technology and services based on their feedback," said Sal Dhanani, co-founder and vice president of products for TeleNav. "This hybrid approach is a clear example of our commitment to this philosophy. Users need to feel confident their navigation product will get them to their destination no matter where they are travelling."

Over-the-Network Navigation

The over-the-network navigation capability of TeleNav’s hybrid technology enables features such as real-time traffic information, automatically updated maps, satellite view provided by Bing™ Maps, one-touch voice search, lane assist, and access to search more than 22 million local Places in the U.S., including real-time local gas prices.

Applications featuring the technology will use over-the-network navigation as the default navigation method and only switch to use the content cached on the device when necessary.

On-Device Navigation

Once a user has installed a GPS navigation application featuring TeleNav’s hybrid technology, the application will automatically switch to use cached navigation data in instances of wireless network interruption.

This on-device navigation allows users to receive turn-by-turn directions and conduct local searches even when they have no wireless data coverage. Other features available include spoken turn-by-turn directions with street names, 2D and 3D moving maps, automatic rerouting when a turn is missed, and the option to choose route preferences, such as avoiding toll roads.

Availability

TeleNav expects to include its new hybrid technology in select applications the company develops for its carrier partners across a variety of operating systems in the near future.

Representatives from TeleNav will be available to demonstrate this new technology at CTIA’s Pepcom media event this evening from 7:00pm – 10:00pm ET at the Peabody Orlando Hotel in Orlando, Florida.


* Statement based on data collected by TeleNav from survey and focus group research.

Media Contacts

Mary Beth Lowell

Corporate and Mobile
425-531-0122 phone
marybethl@telenav.com

About TeleNav

TeleNav, Inc. is a leading provider of consumer location-based services (LBS), enterprise LBS and automotive LBS with more than 24 million paying subscribers as of June 30, 2011. TeleNav's solutions provide consumers, wireless service providers, enterprises and automakers with location-specific, real-time, personalized services such as GPS navigation, local search, mobile advertising, mobile commerce, location tracking and workflow automation. TeleNav's technology is available across more than 600 types of mobile phones, all major mobile phone operating systems and a broad range of wireless network protocols. TeleNav's service providers and partners include AT&T, Bell Mobility, Boost Mobile, China Mobile, Cincinnati Bell, Ford Motor Company, NII Holdings, QNX Software Systems, Rogers, Sprint Nextel, Telcel, T-Mobile UK, T-Mobile USA, U.S. Cellular, Verizon Wireless and Vivo Brazil.

For more information on TeleNav, please visit www.telenav.com. Follow TeleNav on Twitter at www.twitter.com/telenav or on Facebook at www.facebook.com/telenav