Sunnyvale, California — August 3, 2011 — Results of a recent national survey* commissioned by TeleNav, Inc. (NASDAQ: TNAV) indicate that Americans are willing to give up some of life's greatest pleasures in order to hang on to their mobile phones. Not surprisingly, smartphone users were more attached to their devices than were feature phone users, with iPhone users leading the pack. In fact, iPhone users were more likely than their Android or BlackBerry counterparts to spend a week without their significant other, exercise or shoes—rather than go a week without their phone.
While 22 percent of all respondents said they would rather give up their toothbrush than their phone for a week, this number jumped to a whopping 40 percent among iPhone users. Halitosis and other priority quirks aside, 83 percent of iPhone users thought other iPhone users would make the best romantic partners.
Even among feature phone users, however, TeleNav's survey showed respondents' strong attachment to their mobile phones. Nearly half of all respondents said they sleep with their phone next to them, including 38 percent of feature phone users and 66 percent of smartphone users.
From differences between iPhone, Android, and BlackBerry users to the snap judgments people make based on the type of phone someone carries, TeleNav's latest survey sheds light on just how important mobile phones have become in Americans' lives.
Life is full of simple pleasures, so having to choose between one of those many pleasures—such as coffee, caffeine or even sex—and your mobile phone can be difficult.
As more Americans jump on the smartphone bandwagon, results of TeleNav's survey indicate that a person's choice in phones may impact some of their daily behaviors.
Survey results suggest that not only does the type of phone a person uses reflect the choices they make, but also the smartphone operating system they choose.
For additional findings and an infographic highlighting the results visit telenav.com/about/pr-summer-travel/report-20110803.html
TeleNav, Inc. is a leading provider of consumer location-based services (LBS), enterprise LBS and automotive LBS with more than 24 million paying subscribers as of June 30, 2011. TeleNav's solutions provide consumers, wireless service providers, enterprises and automakers with location-specific, real-time, personalized services such as GPS navigation, local search, mobile advertising, mobile commerce, location tracking and workflow automation. TeleNav's technology is available across more than 600 types of mobile phones, all major mobile phone operating systems and a broad range of wireless network protocols. TeleNav's service providers and partners include AT&T, Bell Mobility, Boost Mobile, China Mobile, Cincinnati Bell, Ford Motor Company, NII Holdings, QNX Software Systems, Rogers, Sprint Nextel, Telcel, T-Mobile UK, T-Mobile USA, U.S. Cellular, Verizon Wireless and Vivo Brazil.
The Blueshirt Group (for TeleNav)