LAS VEGAS — Jan. 9, 2012 — Today, from the Consumer Electronics Show (CES) in Las Vegas, Telenav, Inc. (NASDAQ: TNAV), the leader in personalized navigation, is introducing Scout, the first daily personal navigator that will be seamlessly accessible across the web, smartphones, and in-car systems – offering users an easy and consistent discovery and navigation experience no matter where they are. Scout is available immediately on iPhones via the Apple® App Store and at www.scout.me. Scout will also be available in cars later this year.
“Scout addresses people’s frustration with navigation devices,” said Sal Dhanani, Vice President of Products at Telenav. “Today, people want to be able to search, check drive times, and plan routes quickly on their computer, phone, or in the car. But with current tools, they must deal with multiple apps and interfaces and constantly re-enter information on the go, which compromises the experience. Scout is designed to solve these pain points.”
First available on the iPhone as a free app, Scout sets itself apart from other navigation and discovery services by providing personalized information on where to go, when to leave, how to get there, and things to do upon arrival.
Scout opens to My Dashboard, a customizable start screen that allows users to quickly get personalized, real-time commute times to work or home – as well as instant access to local search for easy discovery of new places and saved favorites.
My Dashboard was created to solve the need for an everyday navigation tool, even when driving to familiar destinations. According to a recent survey* from Telenav, two-thirds of respondents said they alter their normal routes to avoid traffic, while 57 percent cited road closures and 57 percent cited the need to run off-route errands. In addition, U.S. drivers show a surprising lack of local know-how, even when driving around their home towns. For example, one in five respondents said they would not be able to give directions to the nearest emergency room, while 44 percent said they did not know how to find the nearest museum.
Beyond My Dashboard, Scout provides personalized features that further address these needs for discovery and commuting, including:
Most people still start their searches from their home or office. In fact, according to the same Telenav survey, 75 percent of respondents prefer to use a personal computer over other options to begin their search for local businesses, and 65 percent turn to a personal computer rather than a mobile device to find navigation information.
To ensure Scout users have a rich online experience, Telenav is launching Scout.me, an online companion site to the Scout mobile app. Scout.me is a new site that gives people an opportunity to explore new places and events while still at their computers. On Scout.me, users can share favorite places with their friends or connect and make plans with friends via Facebook, Twitter, or email. Scout.me also allows users to save or organize favorite places and events online, which are automatically available when they launch Scout on their phone or when they use Scout in their car.
Scout for Cars gives drivers access to the entire Scout personalized navigation and search service using in-car features and controls. Users simply connect their Scout-equipped phone to a compatible vehicle for an experience similar to a built-in navigation system, but without the high price tag, frustration of re-entering information, or expense of upgrading maps and points-of-interest (POIs). Scout for Cars will be formatted and displayed on the car’s center stack screen to provide drivers with turn-by-turn directions and voice guidance channeled through the car’s speakers. Depending on individual automotive OEM specifications, Scout for Cars can range from full-color moving maps to basic navigation prompts.
“In-vehicle display screens are becoming more common in new cars for safety and convenience purposes,” said Dhanani. “Scout could very easily use these screens to display full-color navigation. With Scout, automakers can offer access to a complete and connected GPS navigation experience without having to invest in additional in-car technology, expanding their ability to offer luxury-level features at a non-luxury price.”
The first implementation of Scout for Cars will be with Ford. Telenav and Ford announced today the upcoming launch of Scout for Ford SYNC® AppLink™. SYNC AppLink is a program that allows drivers to access various smartphone apps using voice commands and buttons on their steering wheel. Scout for Ford SYNC AppLink will include turn-by-turn navigation capabilities and is expected to be available in the U.S. later this year.
Also announced at CES, Telenav and Sony have collaborated to bring Telenav GPS® to select Sony in-dash A/V receivers. The detailed product features for the A/V receivers will be announced by Sony Electronics on January 10.
“Telenav’s expertise in smartphone navigation, along with our long-standing tradition of premium audio and video products, is truly reflected in our new A/V receivers,” said Andrew Sivori, Vice President of the Personal Audio Division at Sony Electronics. “This collaboration represents a breakthrough for Sony in regards to iPhone navigation solutions."
Representatives from Telenav will demonstrate Scout at the Pepcom media event this evening from 7:00 p.m. PT to 11:00 p.m. PT at the MGM Hotel in Las Vegas.
Telenav’s mission is to help make people’s lives easier, less stressful, more fun, and more productive while they are on the go. Our personalized navigation services help people make faster and smarter daily decisions about where to go, when to leave, how to get there, and what to do when they arrive. More than 26 million* people worldwide already connect with our services from mobile phones, tablets, computers, cars, and developer applications.
We aim to be everywhere people need us. Our partners are wireless carriers, automobile manufacturers and original equipment manufacturers (OEMs), app developers, advertisers and agencies, as well as enterprises large and small. We are already nearly everywhere: AT&T, Bell Mobility, Boost Mobile, China Mobile, Ford, NII Holdings, QNX Software Systems, Rogers, Sony, Sprint Nextel, Telcel, T-Mobile UK, T-Mobile US, U.S. Cellular, Verizon Wireless and Vivo Brazil. You can also find us in mobile app stores and on the web at www.telenav.com and www.scout.me.
Copyright 2012 TeleNav, Inc. All Rights Reserved.
“Telenav,” “Scout by Telenav,” the Telenav and Scout logos, ”telenav.com” and “scout.me” are registered and unregistered trademarks and/or service marks of Telenav, Inc. Unless otherwise noted, all other trademarks, service marks, and logos used in this press release are the trademarks, service marks or logos of their respective owners.