Apr. 24, 2014
- Former Clear Channel VP Brent Fraser joins as chief revenue officer
- Former CityGrid Media VP Tom White to head ad operations and inventory
Sunnyvale, California — April 24, 2014 — Thinknear by Telenav (NASDAQ: TNAV), the leader in location-based mobile advertising, announced today that former Clear Channel Vice President Brent Fraser has joined the company as Thinknear’s first chief revenue officer.
Fraser most recently served as vice president of Global Sales for Proxi Digital, a division of Clear Channel, focused on digital audio and location-based mobile advertising. Previously, Fraser was head of sales for Nokia Location and Commerce, with revenue generation responsibility for the Americas.
Also joining Thinknear is Tom White, former vice president of CityGrid Media’s publisher network. White will serve as vice president of ad operations and inventory at Thinknear. His new role will build on the expertise he cultivated at CityGrid Media, where he was responsible for delivering end-to-end account management and operations support to publishers and advertisers.
Prior to his time at CityGrid Media, White had a long and successful career at Yahoo, serving most recently as a senior director, account management and operations. He also served as the director of production at ARTISTdirect Network.
"We are focused on building mobile ad products that use location and the rich contextual data it provides," said Eli Portnoy, general manager of Thinknear. "With Brent and Tom on board, we will be able to leverage their experience and expertise to help national brands reach consumers with the perfect message at the right moment."
"I wanted to join Thinknear because it is recognized as offering the smartest and most precise location targeting in the mobile ad world today," Fraser said. "Through Telenav, Thinknear has built an amazing platform that helps brands connect with consumers on the go. I’m excited to be a part of this team."
"For several years, I’ve seen the power of well-executed location-targeted marketing campaigns," White added. "I’m joining Thinknear because I think it has the technology and the team to take location to the next level, from a nice-to-have to a must-have, and I’m excited to help current and future partners achieve their location-based advertising goals."
Telenav is the leader in personalized navigation. Our mission is to help reduce stress, improve productivity, and make life more fun for people on the go.
Our personalized navigation apps like Scout help people make smarter decisions about where to go, how to get there, and when to leave. Our location-targeted advertising platform Thinknear delivers highly-targeted advertising for national brands and small businesses at locations that drive consumer behavior to the advertisers' goals.
Our products are found in mobile app stores, distributed through our carrier partners (AT&T, Sprint, T-Mobile, and U.S. Cellular), embedded in connected cars (Ford), and on the web at www.telenav.com, www.scout.me and www.thinknear.com.
Copyright 2014 Telenav, Inc. All Rights Reserved.
"Telenav," "Scout," the Telenav and Scout logos, "telenav.com" and "scout.me" are registered and unregistered trademarks and/or service marks of Telenav, Inc. Unless otherwise noted, all other trademarks, service marks, and logos used in this press release are the trademarks, service marks or logos of their respective owners.
Thinknear by Telenav is a mobile advertising network focused on using location more intelligently to deliver unique audiences and better consumer experiences that ultimately result in a growing and evolving mobile advertising ecosystem. The platform was built from the ground up to deliver the scale and reach required to leverage location in mobile.
Thinknear leverages over 14 years of exclusive location data from Telenav, its parent company, to power advanced location targeting. Thinknear uses first party data and deep location and mobile experience to deliver services and solutions that advertisers can't get from other ad networks. For more information, please visit www.thinknear.com.
Media Contact (Thinknear)
WIT Strategy for Thinknear
Cynthia Hiponia and Alice Kousoum
The Blueshirt Group for Telenav, Inc.