Case study: Full Service Restaurant Increases profit by 7X
Objective:
Reach potential customers at the point of decision to increase restaurant traffic and promote new dishes
Target Audience:
On-the-go consumers, near a restaurant property, who were actively searching for a place to eat
Engagement:
Over 35% of all users clicking on an ad took action to Drive To a restaurant location during the campaign
ROI:
$13 in estimated revenue and $7 in profit for every $1 invested in the campaign
Case study: National Hotel Chain Reaches More Last-Minute Travelers
Objective:
Reach travelers on-the-road to increase bookings and drive revenue
Target Audience:
Last minute travelers, near a hotel property, who were actively searching for a place to stay
Engagement:
Over 4.7% click-through on all impressions served, well above online and mobile averages
Performance:
40% post-click action rate, including customer calls, Drive To actions and map views
Case study: National Retail Chain Receives Increased Store Traffic
Objective:
Reach potential customers at the point of decision to increase store traffic, frequency of visit and loyalty
Target Audience:
On-the-go consumers, near a property, who were actively searching for a place to shop.
Engagement:
Over 40% of all users clicking on an ad took action to Drive To a retail location during the campaign.
ROI:
$14 in estimated revenue and $6 in profit for every $1 invested in the campaign.