Thinknear GeoVideo Enables Mobile Performance

October 27, 2015

Location-based Audience Targeting Now Available for In-Stream Mobile Video

SUNNYVALE, CA -- (Marketwired) -- 10/27/15 -- Thinknear by Telenav (NASDAQ: TNAV) today announced the introduction of Thinknear GeoVideo, a mobile video advertising solution focused on enabling mobile video targeting and engagement for brands. Thinknear GeoVideo is the first and only in-stream mobile video product featuring Thinknear's full set of location-based mobile targeting capabilities.

"Mobile video has quickly become one of the most important endeavors for digital marketers. More and more video content is consumed on mobile devices but the challenge is reaching the right audience," said Loren Hillberg, Thinknear's president. "Coupling video with the unique targeting capabilities offered by location data, we can offer marketers the ability to deliver high-quality, VAST-compliant content to specifically targeted audiences at the right time."

Mobile video accounted for 55% of mobile data usage by the end of 2014, according to Cisco's latest 2015 Mobile Forecast. Historically, location-based targeting within the mobile in-stream environment has been limited to IP-based ZIP code or designated market area (DMA) level targeting. Thinknear GeoVideo delivers more accurate and precise location targeting across all mobile in-stream inventory by making use of Thinknear's Scored Geofencing, GeoAudience, and GeoBehavioral targeting products. Applying Thinknear's industry-leading targeting capabilities to mobile video enables better performance for marketers and better experiences for users.

"Location-based audience targeting is a powerful tool that has not previously been available in the mobile video space," said Rebecca Paoletti, CEO of CakeWorks, a leading digital video agency. "Connecting targeted audiences to engaging video content is not only a highly attractive value proposition for marketers, but with added specificity around demographics, interests and location, highly relevant and useful to consumers themselves."

Thinknear GeoVideo technology will be deployed across Thinknear's network of 45,000 programmatic app partners. The autoplay pre-roll and in-stream videos will deploy at optimal points in the user's mobile experience, such as changing levels in a game, navigating to a new feature in an app, or transitioning to a new piece of content. As a result, marketers' messages will be integrated into the app experience, helping to increase engagement while delivering better performance for marketers.

About Thinknear

Thinknear is a location-based marketing platform focused on delivering amazing mobile campaigns for agencies, brands and consumers. Thinknear's platform delivers the accuracy, scale and technology required to effectively leverage mobile location data to power better consumer experiences. As a division of Telenav, Thinknear leverages exclusive access to over 15 years of proprietary location data. To learn more, please visit www.thinknear.com and follow @thinknear on Twitter.

About Telenav

Telenav is a leading provider of connected car and location-based services, focused on transforming life on the go for people - before, during, and after every drive. Leveraging our location platform, we enable our customers to deliver custom connected car and mobile experiences. Fortune 500 advertisers and local advertisers can now reach millions of users with Telenav’s highly-targeted advertising platform. To learn more about how Telenav’s location platform powers personalized navigation, mapping, big data intelligence, social driving, and location-based advertising, visit www.telenav.com.

Copyright 2019 Telenav, Inc. All Rights Reserved.

Telenav and the “Telenav” logo are trademarks of Telenav, Inc. Unless otherwise noted, all other trademarks, service marks, and logos used in this press release are the trademarks, service marks or logos of their respective owners.

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Telenav and Thinknear, as well as their respective logos, are registered trademarks of Telenav, Inc. Unless otherwise noted, all other trademarks, service marks, and logos used in this press release are the trademarks, service marks, or logos of their respective owners.

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Media Contact

Diane Anderson

WIT Strategy for Thinknear by Telenav

415.254.9086danderson@witstrategy.com

Investor Relations

Cynthia Hiponia or Erin Rheaume

The Blueshirt Group for Telenav, Inc.

408-990-1265IR@telenav.com