Santa Clara, California, June 24th, 2022 — Telenav, a leading provider of connected in-vehicle infotainment solutions, today announced that BYD has chosen Telenav's embedded Spotify in-car music solution for BYD-branded vehicles built on the 6125 platform for overseas markets — spanning Europe, Australia and New Zealand, Southeast Asia, the Middle East and Africa, South America, and South Asia.
Under the program, BYD has signed a vehicle integration license agreement with Spotify authorizing the integration of Spotify services into BYD's overseas vehicles. Telenav serves as the software solution provider — designing and engineering the embedded Spotify in-car application and completing end-to-end integration with the vehicle and cockpit systems on the 6125 platform.
"Music is one of the most loved experiences in the car, and BYD drivers around the world will now enjoy one of the world's favorite streaming services built right into the vehicle. This program shows how Telenav connects premium global content with the world's leading automakers," said Hassan Wahla, President & Chief Customer Officer, Automotive, at Telenav.
"An in-car music experience has to feel effortless — on any screen size, through physical controls, and by voice. Our team engineered the embedded Spotify application to Spotify's own UX standards and beyond, and in doing so helped extend the playbook for in-car integrations to come," said Manfred Fu, General Manager, Automotive, at Telenav.
Telenav's embedded Spotify solution is purpose-built for the vehicle: playback screens and content lists adapt to different head-unit display sizes and layouts; playback, volume, and seek can be controlled through physical vehicle buttons; and integration with the vehicle's voice assistant lets users search and play songs, playlists, or artists hands-free. Media information can also flow to other in-vehicle displays — showing the current track and control status on the instrument cluster or HUD — so the music experience blends naturally into the whole cockpit.
BYD and Telenav extensively studied Spotify's UX guidelines for in-car and large-screen scenarios and adhered rigorously to them throughout design and development. Working with Spotify on real vehicle programs, the partners also refined and extended UX guidelines for in-car environments — setting reference standards for future integration projects across the industry.
With embedded Spotify in its export vehicles, BYD gives drivers and passengers direct access to a globally beloved music service straight from the head unit — richer entertainment for every commute and every road trip. As more 6125-platform vehicles launch across overseas markets, embedded Spotify will remain a cornerstone entertainment capability of BYD's smart cockpit lineup.
