Santa Clara, California, April 14th, 2026 — Telenav, a leading provider of connected in-vehicle navigation and infotainment solutions, today announced that ROX (JiShi) has selected Telenav's embedded Spotify in-car music solution for its export vehicle programs targeting Europe, Australia and New Zealand, and the Middle East — helping ROX build a globally adaptable digital entertainment experience for overseas drivers.
The program carries special significance: Telenav has entered into a distribution authorization agreement with Spotify for embedded in-car music software, and ROX is the very first customer program under this model. Building on its proven Spotify in-car development experience, Telenav completed design and engineering of the embedded application for ROX and successfully passed Spotify's product certification — laying a solid foundation for long-term collaboration between Spotify and Telenav across future vehicle programs.
"Being entrusted by Spotify to distribute their embedded in-car experience — and launching that model with ROX as our first customer — is a defining moment for our content business. It means automakers now have a faster, proven path to bringing world-class music into their vehicles, and ROX is leading the way," said Hassan Wahla, President & Chief Customer Officer, Automotive, at Telenav.
"Passing Spotify's product certification on our first program under the new agreement says everything about the quality bar our engineers hold themselves to. From UI layout to voice integration to cluster display, the ROX experience is polished, safe, and genuinely enjoyable to use on the road," said Manfred Fu, General Manager, Automotive, at Telenav.
Optimized end-to-end for the vehicle, the embedded solution is tailored to ROX's head-unit display sizes and layouts, supports playback controls via physical buttons and on-screen elements, and integrates with the vehicle's voice capabilities so users can search and play music naturally while driving. Now-playing information links to the instrument cluster and other displays, keeping drivers informed without pulling focus from the road.
For ROX, embedded Spotify elevates its export models beyond navigation and core cockpit functions — giving users direct in-cabin access to a globally loved music platform for city commutes, long-distance drives, and weekend adventures. As the program matures, ROX and Telenav will keep refining the in-car music experience based on market usage and user feedback, further advancing the digital sophistication of ROX's overseas cockpits.
